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Organic Potions is a true pioneer of the clean beauty movement, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards.

We ethically source vegan ingredients from the vibrant intelligence of nature, without any toxins or fillers, ever. Each product delivers potent concentrations of plant actives that are known for their nourishing vitamins, essential fatty acids, and antioxidant properties. Every scoop, spritz and slather is a sensorial, indulgent experience that can make an extraordinary difference for your skin, as well as the planet.

That’s our Pure. Potent. Proven.Ⓡ promise.


Along with a team of researchers and consultants in microbiology, aromatherapy and organic chemistry who specialize in organic and natural formulations, We identified Active ingredients based on their natural healing and protective powers

Organic Potions launched in 1996 exclusively through Italian’s leading department store, La Natura and. Since then, Organic Potions has expanded to over 200 retailers across Italy, including and in 2010, launched exclusively in the U.S.A in over 90 stores. Today, the award-winning range is now also stocked globally across 20 countries/regions, including; United Kingdom, Germany, Italy, Spain, Nederland, Singapore, Malaysia and Qatar. 


We have created an award-winning range of certified organic and certified natural products that detoxify, nourish and revitalize your skin. Organic Potions products are highly concentrated and active, delivering visible results while restoring your skin to its optimal health. We love what we have created and we’re excited for you to experience our products.

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Toxic chemicals, sensitizing preservatives, and ingredients that your skin can’t properly absorb may be triggering what’s best described as a nervous breakdown in your skin barrier, which is known to accelerate most skin problems from aging to acne.

Skincare is truly a bio-science, where everything from the molecule size of an ingredient to the way that ingredient reacts to the sun and water needs to be considered. That’s why our baseline is natural-biocompatible: we use natural or nature-identical ingredients that are hypoallergenic, non-irritating and small-molecule so that the skin can easily absorb and use them.

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An unrivaled commitment to safety for you and Mother Earth.

We’re one of the few beauty brands in the world that carry the MADE SAFE® seal on each and every one of our products, which is the most comprehensive safety and sustainability standard available, backed by the world’s leading scientists. It is exceedingly challenging to formulate by MADE SAFE® standards - but it pushes us to be more innovative, and has actually helped us create even more effective formulas. When it gets hard, we work harder.


Safety and sustainability is not a destination, it’s a journey upon which we are continually improving on.


At the root of this botanically powered ethos is our commitment to only use sustainably harvested wild-grown ingredients from unique hotspots. Our plant extracts, seed oils and unique minerals originate from every part of Mediterranean and Africa: the desert, the sea and the land. Each originates from its own eco-zones, which long ago adapted to harsh climatic conditions.